Tag Archives: gadgets

The iPhone 4 and the Genius of Apple’s Marketing

You have to hand it over to Apple’s Marketing. They don’t exactly have the best product technically speaking, but they are able to sell and sell lots. Take for example the claims they have for the iPhone 4:

FaceTime – Phone calls like you’ve never seen before.

Reality: False. Video calls, which is what FaceTime is, have been seen before in other phones since 3G came about. Another limitation is that FaceTime requires WiFi. If you have WiFi you could just as well be using video chat apps such as Yahoo! Messenger and Skype (assuming the iPhone lets you run those).

Retina display – The world’s sharpest, highest-resolution phone display.

Reality: True. At 960×640 is the highest out there. But not by much, some phones such as the Samsung Galaxy S (800 x 480) also have relatively high resolutions. Plus resolution is just part of the picture. Super AMOLED is more power-efficient,  better contrast ratio, better color reproduction, and faster response time. Check here for more.

Multitasking – Done the right way.

Reality:  False. iOS multitasking allows only for specially made apps to run in the background. This is almost like cooperative multitasking which is what Windows 3.1 (remember that?) had. Preemptive multitasking is doing it the right way.

Here’s one ugly reality: The iPhone 4’s antennas are the metals bits on the sides. Your hands can interfere with the signal and in areas of low signal strength, can result in dropped calls.

Here’s another ugly reality: The iPhone 4 has two glass sides compared to previous iPhones. Gorilla glass or not, it has twice the chance of breaking if it falls.

But then I guess Apple’s target market don’t really care much about these things.

still superior in contrast ratio, color reproduction and response time.

The Price of Things

I was reading this blog entry and I read “an unbelievable price of Php18,990” and I agreed, the gadget sure is expensive. And then in the next entry I read “uber-cheap price tag of Php19,990.” Guess I was wrong about the first entry :P But I’ll have to disagree with the writer’s opinion on these prices. For non-branded gadgets with unknown quality, I do believe they’re very expensive. And, in my opinion, the products they are compared to are themselves expensive. But then cheap/expensive is relative and sometimes it amazes me how supposedly cheap (or even uber-cheap) the stuff I consider expensive are.

Mobile Phones Onstage

Saw this today at the Inquirer:

PNoy should fire those two clowns behind him. Is what they’re doing really so important that it couldn’t wait? It doesn’t do their public image any good. If you want to project seriousness, authority, and– more importantly– power, you better not show that mobile phone and how you are a slave to it.

I once saw Jaime Zobel de Ayala speak onstage. This guy owns Globe, one of the largest mobile phone services providers in the country. And yet when he walked up the stage and spoke, there is no hint that he is carrying a phone anywhere on him. Now that is how it should be!

Buffalo DriveStation

I finally saved up enough cash and justification to get an Buffalo DriveStation. I’ve been planning to get one for a while. While I already have a 1TB Buffalo LinkStation Live which has been more than sufficient for my storage needs, I was a bit jittery with my files stored in only one device.

Before the LinkStation Live, I  had a Buffalo LinkStation Pro but it died on me while still under warranty. After a bit of a struggle, the dealer replaced it with the LinkStation Live because the LinkStation Pro was no longer available.

Read More