The iPhone 4 and the Genius of Apple’s Marketing

You have to hand it over to Apple’s Marketing. They don’t exactly have the best product technically speaking, but they are able to sell and sell lots. Take for example the claims they have for the iPhone 4:

FaceTime – Phone calls like you’ve never seen before.

Reality: False. Video calls, which is what FaceTime is, have been seen before in other phones since 3G came about. Another limitation is that FaceTime requires WiFi. If you have WiFi you could just as well be using video chat apps such as Yahoo! Messenger and Skype (assuming the iPhone lets you run those).

Retina display – The world’s sharpest, highest-resolution phone display.

Reality: True. At 960×640 is the highest out there. But not by much, some phones such as the Samsung Galaxy S (800 x 480) also have relatively high resolutions. Plus resolution is just part of the picture. Super AMOLED is more power-efficient,  better contrast ratio, better color reproduction, and faster response time. Check here for more.

Multitasking – Done the right way.

Reality:  False. iOS multitasking allows only for specially made apps to run in the background. This is almost like cooperative multitasking which is what Windows 3.1 (remember that?) had. Preemptive multitasking is doing it the right way.

Here’s one ugly reality: The iPhone 4’s antennas are the metals bits on the sides. Your hands can interfere with the signal and in areas of low signal strength, can result in dropped calls.

Here’s another ugly reality: The iPhone 4 has two glass sides compared to previous iPhones. Gorilla glass or not, it has twice the chance of breaking if it falls.

But then I guess Apple’s target market don’t really care much about these things.

still superior in contrast ratio, color reproduction and response time.

The Price of Things

I was reading this blog entry and I read “an unbelievable price of Php18,990” and I agreed, the gadget sure is expensive. And then in the next entry I read “uber-cheap price tag of Php19,990.” Guess I was wrong about the first entry :P But I’ll have to disagree with the writer’s opinion on these prices. For non-branded gadgets with unknown quality, I do believe they’re very expensive. And, in my opinion, the products they are compared to are themselves expensive. But then cheap/expensive is relative and sometimes it amazes me how supposedly cheap (or even uber-cheap) the stuff I consider expensive are.

My Biggest Fan

I was sitting on the  sofa practicing the first few notes of Spanish Romance on the guitar when I noticed Jeanne, who was with Michelle at the dining table, looking at me. Then suddenly she started clapping! Beat that Justin Bieber!

Playing With A Ticking Bomb

Read an article in Time about the book Stalling For Time. The book was written by Gary Noesner, an FBI hostage negotiator for almost 30 years. In the article, he was asked about the recent tourist bus hostage-taking disaster. Part of what he said:

“I would have thought there would have been a lot of opportunity to pursue meaningful negotiations with this guy.”

That’s what happened with Mendoza. Instead of meaningful negotiations and defusing the tension, people were bullshitting him and practically pressuring him even more. He was aggravated to the point of snapping. If not by the so-called hostage negotiators then by the reporters or the other people who were allowed to talk to him directly.

If you are handling a ticking bomb, wouldn’t you be careful and handle it gingerly? If If you are dealing with someone crazy, unhinged, or downright psychotic, wouldn’t you be careful not to aggravate that person? If you don’t, you are practically asking for it.

The result was deadly. Too bad nobody had read Noesner’s book back then.