Michelle gave me a pack (Thanks babe!) of Starbucks VIA “Ready Brew” (in other words: instant) Colombia Coffee. She got it for free when she ordered a drink. I wanted to compare it to Italian roast coffee home-brewed with my Bialetti Dama so I bought a pack of Italian Roast VIA (and they gave me another pack for free). As expected, it was no contest. Moka is full-bodied and strong while VIA is essentially still instant coffee: less aroma, less taste, less strength, less coffee, higher price. I’ll stick to my Moka coffee, thank you.