It’s over. Finally, the long running DVD format war has effectively come to an end. Toshiba declared yesterday that it no longer will develop, make, or market HD-DVD players and recorders. Because Toshiba is the biggest proponent of HD-DVD, their action essentially concedes defeat to Sony’s competing Blu-Ray format. The beginning of the end came about when Warner announced early this year that it will produce content only on Blu-Ray. Warner has a huge amount of content and when they shifted to Blu-Ray, it’s just a matter of time. Less than a month it turns out. So now i guess everyone will be producing Blu-Ray players, recorders, and media hopefully driving down prices. So what? The future of content is online.