I was reading a magazine when I saw this ad for a Cole Haan shoe. The shoe was pretty nifty-looking so I checked the Cole Haan website. That was a week or two ago. Now, I’m seeing Cole Haan ads on some of the websites I go to. It’s just a small illustration of how an integrated marketing system works. You can just imagine ads in trimedia resulting in a visit to a product’s website which is then recorded and triggers ads related to the product when you surf, use email, or chat. And it could also be the other way around, you could surf, email, or chat, and mention a product and it triggers ads shown or spam sent to you. Now who has such a scope? One company comes to mind right away: Google.