The Apple TV Is Out!

Okay so it’s just in the US right now, but the Apple TV announced by Apple last January is now out. The Apple TV is basically an interface between your computer and your TV. Movies and TV shows you download from iTunes to your PC are transferred via your network, even wirelessly, to the Apple TV. You can then play these movies and TV shows on your big-screen TV while sitting on your comfy sofa.

We’ve had such functionality for some time now. The MediaGate immediately comes to mind but I’m sure there are others out there. However, if there’s one thing Apple does very well, it is package everything essential into one cool package, make everything easy to use, and then tie everything up together. Plus of course there’s the Apple mystique. They did it with the personal computer (Mac), they did it with portable entertainment (iPod) and now it seems they’re going to do it for home entertainment.

I can see new TVs coming out with that white and silver theme now.