Timing is one of the most important things. And timing in marketing is one of those important things. For example, those street peddlers’ product of the season (they’ve sold fishing rods, binoculars, and dog leashes in the past) seem to be cowboy hats. What better time to sell cowboy hats than when summer is upon us, right? Unfortunately, it was only recently when Brokeback Mountain was shown at the cinemas. So who’s gonna buy those cowboy hats now? At the very least that cuts the market for the hats by half :P