When you’re looking for something, you can bet you’re going to find it. And not just once but everywhere. It doesn’t have to be something you are explicitly looking for. Your brain looks for patterns. Take the clock. Have you notice when you take a random look at it how it always seem to be 7:11 (the famous convenience store chain) or 9:11 (the US emergency phone number or September 11, take your pick)? Sometimes you see these patterns in words, in text. But do they really have meaning? Is it really what you were looking for? Or is it just you seeing the patterns? So if you’re looking for that something: Good luck! :P