Timing is one of the most important things. And timing in marketing is one of those important things. For example, those street peddlers’ product of the season (they’ve sold fishing rods, binoculars, and dog leashes in the past) seem to be cowboy hats. What better time to sell cowboy hats than when summer is upon us, right? Unfortunately, it was only recently when Brokeback Mountain was shown at the cinemas. So who’s gonna buy those cowboy hats now? At the very least that cuts the market for the hats by half :P
Month: April 2006
When you’re looking for something, you can bet you’re going to find it. And not just once but everywhere. It doesn’t have to be something you are explicitly looking for. Your brain looks for patterns. Take the clock. Have you notice when you take a random look at it how it always seem to be 7:11 (the famous convenience store chain) or 9:11 (the US emergency phone number or September 11, take your pick)? Sometimes you see these patterns in words, in text. But do they really have meaning? Is it really what you were looking for? Or is it just you seeing the patterns? So if you’re looking for that something: Good luck! :P